Jennifer Principe is a Southern California native and professional clothing stylist who has worked with everyone from business executives, producers, directors, actors, singer/songwriters, celebrities to the everyday homemaker. Her mission is to empower her clients to be the best versions of themselves from the outside in.

The Principe principle about fashion is simple: What we communicate through our clothing, intentionally or unconsciously, is powerful. Clothing is the primary instrument in creating a positive first impression. Every detail about our personal presentation communicates something specific. Since our clothing tells a clear story about us, making that first impression is invaluable.

As a seasoned stylist of over 10 years, Principe leads strategic seminars, “How to be your own personal stylist,” on the power of personal presentation through clothing where she teaches the simple and powerful tools about tailoring, colors, body types and trends that can be easily implemented into anyone’s wardrobe.

She is also a frequent contributor on local Los Angeles news station KTLA, where she hosts the recurring segment, “How To Be Your Own Personal Stylist” and was featured on the Hallmark Channel’s “Home & Family” & as a fashion expert for the Associated Press television news.

Principe is also passionate about “giving back.” In 2014, she started the non-profit Pretty in Pink for girls afflicted with cancer and other life-threatening diseases. Principe helps them be “princesses for a day,” shopping for, styling them from head-to-toe and organizing individualized photo shoots that are later memorialized as coffee table books